Canopy Growth Partners with Seth Rogen and Evan Goldberg for New Cannabis Brand

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Canopy Growth welcomes Houseplant to the family

VANCOUVER, March 27, 2019 /PRNewswire/ – Canopy Growth Corporation (“Canopy Growth” or the “Company”) (TSX: WEED) (NYSE: CGC) is pleased to welcome Houseplant, a new brand of Canadian cannabis, to the Canopy Growth family today. Founded by Seth Rogen and Evan Goldberg, Houseplant represents years of product expertise and an unmatched attention to detail within each strain that has been carefully selected and grown.

Commitment to cannabis quality begins with selecting the best genetics and doesn’t stop until the customer opens the jar. Canopy Growth has witnessed how carefully Houseplant has chosen each component of their offering to deliver the highest quality product to Canadians.

Under the terms of the partnership, Houseplant will lean on the production and distribution capabilities of Canopy Growth and its licensed subsidiaries to ensure an ample supply of Houseplant flower, Softgel, and pre-rolled formats are rolled out in Canada over the coming months. Through a minority ownership in the new business venture, Canopy Growth will help Houseplant scale quickly and support Houseplant’s long-term success.

As Houseplant’s partner and the leader in cannabis production in Canada, Canopy Growth is contributing their expertise to support Houseplant’s creativity and vision through its cutting-edge research, state-of-the-art manufacturing capabilities and infrastructure.

Canopy Growth has worked closely with Houseplant for almost two years and the entire Canopy Growth team is deeply impressed by their understanding of the cannabis consumer, attention to detail, and hands-on approach to this new partnership.

We could not be more excited to partner with Seth, Evan and the entire Houseplant team. Together we will make Houseplant a cannabis brand synonymous with quality everywhere it is available

Mark Zekulin, President and Co-CEO of Canopy Growth

View Houseplant’s own release here.

Here’s to Future (proudly Canadian) Growth.

About Canopy Growth

Canopy Growth is a world-leading diversified cannabis and hemp company, offering distinct brands and curated cannabis varieties in dried, oil and Softgel capsule forms. From product and process innovation to market execution, Canopy Growth is driven by a passion for leadership and a commitment to building a world-class cannabis company one product, site and country at a time. The Company has operations in 12 countries across five continents. The Company is proudly dedicated to educating healthcare practitioners, conducting robust clinical research, and furthering the public’s understanding of cannabis, and through its partly owned subsidiary, Canopy Health Innovations, has devoted millions of dollars toward cutting edge, commercializable research and IP development. Through partly owned subsidiary Canopy Rivers Corporation, the Company is providing resources and investment to new market entrants and building a portfolio of stable investments in the sector. From our historic public listing on the Toronto Stock Exchange and New York Stock Exchange to our continued international expansion, pride in advancing shareholder value through leadership is ingrained in all we do at Canopy Growth. Canopy Growth has established partnerships with leading sector names including revered heavy-hitters Houseplant, founded by Seth Rogen and Evan Goldberg, cannabis icon Snoop Dogg, breeding legends DNA Genetics and Green House seeds, and Fortune 500 alcohol leader Constellation Brands, to name but a few. Canopy Growth operates ten licensed cannabis production sites with over 4.3 million square feet of production capacity, including over 500,000 square feet of GMP certified production space. For more information visit www.canopygrowth.com.

About Houseplant

Houseplant is a Canadian cannabis company founded by Seth Rogen, Evan Goldberg and partners. Houseplant is owned in partnership with Canopy Growth Corporation and offers strains of dried flower cannabis, softgel capsules and pre-rolled joints across Canada. The company is operated by a proud team of Canadians out of Toronto and is dedicated to quality, education, guidance, and elevation of cannabis to enhance the lives of Canadians. To learn more, please visit www.houseplant.com.

Original press release

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Published by NCV Newswire
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