Spectrum Cannabis Announces Partnership with CARP
TORONTO and SMITHS FALLS, ON, April 12, 2019 /PRNewswire/ – Spectrum Cannabis, a wholly-owned subsidiary of Canopy Growth Corporation (TSX: WEED) (NYSE: CGC) (“Canopy Growth”) is pleased to announce a partnership with and endorsement from CARP, Canada’s largest and most trusted advocacy association for aging Canadians and its print, online, radio and TV voice, ZoomerMedia. Spectrum Cannabis will be offering tailored educational initiatives for over 320,000 CARP members seeking more information on medical cannabis, along with preferred pricing for Spectrum Cannabis branded products which have received the “CARP Recommended” seal.
Understanding the utility of medical cannabis is increasingly of interest to older Canadians, especially its potential to displace less-desirable drugs for both pain and cognitive function. The appeal of Spectrum Cannabis, particularly with this demographic, is the simplification around strength and dosage by applying a colour-coded spectrum to categorize medical cannabis according to THC and CBD levels.
This partnership with CARP, an organization dedicated to improving the lives of Canadians above the age of 45, will help to disseminate accurate information and quality products to a patient demographic that is highly engaged in learning more about how medical cannabis can improve their quality of life when conventional medicine just isn’t enough.
Mark Zekulin, President & Co-CEO, Canopy Growth.
“As this new therapeutic industry continues to blossom in Canada, inaccurate and misleading information can be very detrimental to patients’ health and well-being, as is self-medication through the recreational system. Accordingly, Zoomers or Canadians that are 45+ are eager for knowledge and assistance regarding medical cannabis. After surveying the market carefully, we can confidently recommend the medical cannabis products offered by Spectrum Cannabis. Equally important, the company is not only devoted to the science based medical cannabis of today, but also does research & development into improved strains and delivery formats for the future,” said CARP President and ZoomerMedia Founder, Moses Znaimer.
Spectrum Cannabis: Medical Cannabis. Simplified. TM
CARP is Canada’s largest advocacy association for Canadians As We Age. CARP has ±320,000 members and a network of chapters across the country. Most CARP members also subscribe to Zoomer Magazine, watch ZoomerTelevision/VisionTV, and listen to Zoomer Radio (AM 740/96.7FM/ZoomerRadio.ca). For more information, please visit carp.ca.
About ZoomerMedia Limited
Founded in 2008 by Moses Znaimer (Citytv, CP24, MuchMusic, Bravo! etc.), ZoomerMedia is Canada’s only diversified multimedia company devoted to creating content, services and experiences for Canada’s largest demographic – “Zoomers” or the 16.1 million Canadians aged 45plus – on all platforms: television, radio, print, digital, and live events. ZoomerMedia’s television properties include VisionTV, Canada’s only multi-faith specialty television service available in 9 million homes; ONETV: Get Fit, a 24-hour fitness and health channel with yoga and exercise programs viewers can do from home; JoyTV in Vancouver, Victoria, Surrey and the Fraser Valley; and FAITHTV, the Nation’s Faith Station. ZoomerMedia’s radio properties include The New Classical FM (96.3 FM in the Greater Toronto Area/103.1FM in Eastern Ontario/102.9FM in Southern Georgian Bay), English Canada’s only commercial all-classical music radio service; and Zoomer Radio (AM740 and 96.7FM in Downtown Toronto), playing ZoomerHits – Music That Changed The World. ZoomerMedia also publishes ZOOMER Magazine, the largest paid circulation magazine in Canada for the mature market, everythingzoomer.com – Canada’s leading provider of online content targeting the 45plus demographic, and On The Bay Magazine, a regional lifestyle magazine published quarterly for the 20 towns and villages of Southern Georgian Bay, Ontario. ZoomerMedia’s tradeshow division operates The ZoomerShow in Toronto and Vancouver, Canada’s largest annual lifestyle expos and consumer shows for the 45plus, and produces Moses Znaimer’s ideaCity conference, the 3-day Toronto-based conference celebrating its 20th anniversary this year. Both ZoomerMedia and CARP are located in The ZoomerPlex, a 2.6-acre state-of-the-art production and live event complex in Toronto’s Liberty Village.
About Spectrum Cannabis
Spectrum Cannabis, a wholly-owned subsidiary of Canopy Growth, is dedicated to simplifying medical cannabis for patients and healthcare practitioners worldwide. Founded in Canada, Spectrum Cannabis operates in Australia, South America, Africa and across Europe. Spectrum Cannabis products are available in a wide range of potencies and formats designed to simplify the dialogue around strength and dosage by applying a colour-coded Spectrum to categorize medical cannabis according to THC and CBD levels. Its product lineup includes whole flower cannabis, oils and new innovations such as Softgels. Through product simplification, easy dosing formats, and ongoing education of healthcare professionals, Spectrum Cannabis is committed to improving the lives of medical cannabis patients around the globe.
About Canopy Growth
Canopy Growth is a world-leading diversified cannabis and hemp company, offering distinct brands and curated cannabis varieties in dried, oil and Softgel capsule forms. Canopy Growth offers medically approved vaporizers through the Company’s subsidiary, Storz & Bickel GMbH & Co. KG. From product and process innovation to market execution, Canopy Growth is driven by a passion for leadership and a commitment to building a world-class cannabis company one product, site and country at a time. The Company has operations in over a dozen countries across five continents.
The Company is proudly dedicated to educating healthcare practitioners, conducting robust clinical research, and furthering the public’s understanding of cannabis, and through its wholly owned subsidiary, Canopy Health Innovations (“Canopy Health”), has devoted millions of dollars toward cutting edge, commercializable research and IP development. Canopy Growth works with the Beckley Foundation and has launched Beckley Canopy Therapeutics to research and develop clinically validated cannabis-based medicines, with a strong focus on intellectual property protection. Canopy Growth acquired assets of leading hemp research company, ebbu, Inc. (“ebbu”). Intellectual Property (“IP”) and R&D advancements achieved by ebbu’s team apply directly to Canopy Growth’s hemp and THC-rich cannabis genetic breeding program and its cannabis-infused beverage capabilities. Through partly owned subsidiary Canopy Rivers Corporation, the Company is providing resources and investment to new market entrants and building a portfolio of stable investments in the sector.
From our historic public listing on the Toronto Stock Exchange and New York Stock Exchange to our continued international expansion, pride in advancing shareholder value through leadership is engrained in all we do at Canopy Growth. Canopy Growth has established partnerships with leading sector names including cannabis icon Snoop Dogg, breeding legends DNA Genetics and Green House seeds, Battelle, the world’s largest nonprofit research and development organization, and Fortune 500 alcohol leader Constellation Brands, to name but a few. Canopy Growth operates ten licensed cannabis production sites with over 4.3 million square feet of production capacity, including over one million square feet of GMP certified production space. The Company operates Tweed retail stores in Newfoundland and Manitoba and has entered into supply agreements with every Canadian province and territory. For more information visit www.canopygrowth.com.
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