House of Jane Founder Shares Tips for Cannabis Entrepreneurs


Rootd host Tim Strombel interviewed Jill Amen, the founder of California-based House of Jane, which sells cannabis-infused coffee, tea and hot chocolate under the brand Jane’s Brew.


  • Jill has had a strong relationship with cannabis throughout her adult life, having cultivated when in college
  • Her background prior to launching House of Jane was in the technology industry
  • She found inspiration for this business while visiting Amsterdam’s coffee shops
  • While Jill had experience starting companies, she needed funding to do the R&D and get over challenging barriers to entry for the cannabis industry
  • The company launched at Hempcon in January 2015, where it won two awards
  • House of Jane is focused on premium products using the highest quality ingredients
  • Passion is a great start, but good business practices to attract customers and investors are essential
  • Jill credits her CEO, Ben-David Sheppard, for helping her business grow and recommends choosing partners that will connect with investors
  • The company launched with too many SKUs, with various products having “way too much” dosages in terms of production capabilities
  • The company operates in California but is expanding to Nevada through a partnership and plans to offer new products in 2016

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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