The Valens Company Joins Cannabis Council of Canada, the National Organization of Canada’s Licensed Producers

KELOWNA, BC, June 10, 2021 /PRNewswire/ – The Valens Company Inc. (TSX: VLNS) (OTCQX: VLNCF) (the “Company,” “The Valens Company” or “Valens”), a leading manufacturer of cannabis products, today announced that it has joined the Cannabis Council of Canada (“C3”) – the national membership organization representing cannabis producers and processors licensed under the Cannabis Act. C3’s mission is to advocate for and support the development, growth and integrity of Canada’s legal cannabis industry.

Alongside other leading federal licensees and C3 affiliate members, Valens looks forward to contributing to a variety of initiatives geared toward shaping the growth of the legal cannabis industry and its commitment to protecting public health and safety. This includes working with all levels of government on policy development and regulatory reform related to responsible consumer education and marketing; sustainable recycling and environmental stewardship; and effective provincial distribution programs. Valens expects to participate in C3’s established caucuses and committees, including those working on vape product safety standards and the taxation of cannabis vaping products. As a participant in C3’s Sustainability Caucus, and in partnership with leading Canadian e-recycling provider Quantum Lifecycle Partners, Valens also expects to play a role in expanding C3’s national vape recycling program, helping consumers dispose of vape hardware through cannabis retail locations across Alberta, British Columbia, and Ontario.

C3 shares the same passion for bringing the benefits of regulated and legal cannabis to Canadians as we do, and we have long admired their efforts to create and uphold the highest standards for the industry.

Tyler Robson, Chief Executive Officer, Co-Founder and Chair of The Valens Company

We look forward to working alongside our peers and sector leaders to influence and contribute to some of the most pressing matters facing Canada’s legal cannabis industry.

C3 brings together licensed cultivators and licensed processors from across Canada and leads their advocacy and regulatory efforts in support of a trusted, sustainable, and socially responsible legal cannabis industry. C3’s current efforts are focused on the legal industry’s ability to create jobs, growth and progress, through the elimination of the excise tax on medical cannabis, reform of the cannabis beverage equivalency formula, and expungement of criminal records for minor cannabis convictions amongst other initiatives.

Valens is an established cannabis industry leader whose commitment to product safety and innovation are making an important contribution to the success of Canada’s legal cannabis industry.

George Smitherman, President & CEO of C3

Their experience, expertise and industry relationships are welcome assets in support of C3’s ongoing advocacy and regulatory efforts.

For more information on C3 and its advocacy efforts, please visit

About The Valens Company

The Valens Company is a leading manufacturer of cannabis products with a mission to bring the benefits of cannabis to the world. The Company provides proprietary cannabis processing services across five core technologies, in addition to best-in-class product development, formulation and manufacturing of cannabis consumer packaged goods. The Valens Company’s high-quality products are exclusively formulated for the medical, therapeutic, health and wellness, and recreational consumer segments, and are offered across numerous product formats, including oils, vapes, concentrates, edibles and topicals, as well as pre-rolls, with a focus on next-generation product development and innovation. Its breakthrough patented emulsification technology, SōRSE™ by Valens, converts cannabis oil into water-soluble emulsions for seamless integration into a variety of product formats, allowing for near-perfect dosing, stability, and taste. In partnership with brand houses, consumer packaged goods companies and licensed cannabis producers around the globe, the Company continues to grow its diverse product portfolio in alignment with evolving cannabis consumer preferences in key markets. Through its wholly owned subsidiary Valens Labs Ltd., the Company is setting the standard in cannabis testing and research and development with Canada’s only ISO17025 accredited analytical services lab, named The Centre of Excellence in Plant-Based Science by partner and scientific world leader Thermo Fisher Scientific. Discover more on The Valens Company and its subsidiaries at

About Cannabis Council of Canada

The Cannabis Council of Canada is the national organization of Canada’s licensed cannabis producers and processors of cannabis. C3’s mission is to promote industry standards and support development, growth, and integrity of the regulated cannabis industry.

Original press release

Published by NCV Newswire
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