Dixie Brands CMO Shares Tips for Marketing Cannabis Products

Dixie SSBT

Joe Hodas, the Chief Marketing Officer at premium marijuana infused products manufacturer Dixie Brands, shares several tips during an interview with Tim Strombel of Cashinbis:

  • Understanding the consumer is the biggest challenge, and restrictions on normal social media impede this effort
  • The company finds MassRoots very helpful despite skepticism a year or two ago
  • As the company enters new states, it needs to educate the consumers
  • One of the best ways to jumpstart a market is to work directly with the budtender (he didn’t mention it, but a good example is the Secret Society of Budtenders Gathering in Denver in September pictured above)

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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