Williamsburg Company Loft Tea Aims to 'Elevate' Tea Drinkers With an Infusion of Hemp


Michael Christopher and a Loft Tea set

Williamsburg techie Michael Christopher wants to merge the cannabis industry with the herbal wellness movement and “tea renaissance.” With a name inspired by the Brooklyn loft culture, Loft Tea is a line of “natural remedy” teas infused with CBD – a non-psychotropic cannabinoid, or chemical compound found in the cannabis plant. Christopher publicly launched Loft Tea in June.

“We live in lofts, we play in lofts, we work in lofts in Brooklyn all the time,” Christopher tells the Voice.  “Loft Tea sounds like ‘lofty,’” he says. Without using the word “cannabis,” Christopher says the brand name is meant to allude to an “elevated, enhanced tea experience. You’re not seeing ‘grape’ in every title of a wine company.”

Read Madison Margolin’s article: http://www.villagevoice.com/restaurants/a-williamsburg-company-aims-to-elevate-tea-drinkers-with-an-infusion-of-hemp-7620561

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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