Cannabis Topicals Entrepreneur Kyla Hill Builds Leading Brand Despite Challenges
January 24, 2016 at 11:15 am
Published by Alan Brochstein, CFA
Cannabis Frontier interviewed Kyla Hill, who is the founder and CEO of Get Hemp Butter in Washington, D.C. Kyla, who is very active in the local cannabis community and is a member of Women Grow, has a background in experiential marketing. The company recently earned the 2015 Best New Product Award in the Mid-Atlantic & East Coast from Canna Awards. While the company has struggled to broaden its distribution, it appears to be making inroads.
Summary
Company was formed in 2013 when Kyla couldn’t find natural beauty products that suited her needs
Hemp Butter All-In-One was the first product, a moisturizer than can be used for hair, hands, body and cuticles.
Kyla marketed in D.C. and became the area’s largest topical product
She works with massage therapists and attends local events
The butters have 5000mg of hemp and are infused with CBD from industrial hemp
Major trade shows that cater to natural or organic products don’t welcome her company
Her biggest challenge is reaching her target audience outside of the cannabis community
Published by Alan Brochstein, CFA
Based in Houston, Alan leverages his experience as founder of online community 420 Investor, the first and still largest due diligence platform focused on the publicly-traded stocks in the cannabis industry. With his extensive network in the cannabis community, Alan continues to find new ways to connect the industry and facilitate its sustainable growth. At New Cannabis Ventures, he is responsible for content development and strategic alliances. Before shifting his focus to the cannabis industry in early 2013, Alan, who began his career on Wall Street in 1986, worked as an independent research analyst following over two decades in research and portfolio management. A prolific writer, with over 650 articles published since 2007 at Seeking Alpha, where he has 70,000 followers, Alan is a frequent speaker at industry conferences and a frequent source to the media, including the NY Times, the Wall Street Journal, Fox Business, and Bloomberg TV. Contact Alan: Twitter | Facebook | LinkedIn | Email