Cannabis Topicals Entrepreneur Kyla Hill Builds Leading Brand Despite Challenges

get hemp butter

Cannabis Frontier interviewed Kyla Hill, who is the founder and CEO of Get Hemp Butter in Washington, D.C. Kyla, who is very active in the local cannabis community and is a member of Women Grow, has a background in experiential marketing. The company recently earned  the 2015 Best New Product Award in the Mid-Atlantic & East Coast from Canna Awards. While the company has struggled to broaden its distribution, it appears to be making inroads.

Summary

  • Company was formed in 2013 when Kyla couldn’t find natural beauty products that suited her needs
  • Hemp Butter All-In-One was the first product, a moisturizer than can be used for hair, hands, body and cuticles.
  • Kyla marketed in D.C. and became the area’s largest topical product
  • She works with massage therapists  and attends local events
  • The butters have 5000mg of hemp and are infused with CBD from industrial hemp
  • Major trade shows that cater to natural or organic products don’t welcome her company
  • Her biggest challenge is reaching her target audience outside of the cannabis community

Exclusive article by Alan Brochstein, CFA
Alan Brochstein, CFA
Based in Houston, Alan leverages his experience as founder of online communities 420 Investor, the first and still largest due diligence platform focused on the publicly-traded stocks in the cannabis industry. With his extensive network in the cannabis community, Alan continues to find new ways to connect the industry and facilitate its sustainable growth. At New Cannabis Ventures, he is responsible for content development and strategic alliances. Before shifting his focus to the cannabis industry in early 2013, Alan, who began his career on Wall Street in 1986, worked as an independent research analyst following over two decades in research and portfolio management. A prolific writer, with over 650 articles published since 2007 at Seeking Alpha, where he has 70,000 followers, Alan is a frequent speaker at industry conferences and a frequent source to the media, including the NY Times, the Wall Street Journal, Fox Business, and Bloomberg TV. Contact Alan: Twitter | Facebook | LinkedIn | Email

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