In Washington, we’ve seen a renaissance in the “craft” look and feel of the marketplace, with many of the high-end recreational stores and products providing a heightened brand experience for the savvy consumer. When you think about it, this is just what you’d expect from the home of high-end coffee, craft beer and an innovative slow-food and farm-to-table culinary scene. The intersection of our established craft food market with recreational marijuana is both a playground and, in some ways, a regional imperative. It’s why Mirth Provisions first product was a beautifully packaged sparkling tonic made with locally-sourced natural ingredients. And it’s why western states are quickly growing into the established international hub for cannabis innovation.
Read “Why “Craft Cannabis” is the Future of Marijuana” by Adam Stites: http://www.huffingtonpost.com/adam-stites/why-craft-cannabis-is-the_b_8217644.html
